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连锁便利店 FamilyMart 于 11 月 30 日正式发布 ConvenienceWear 首届时装大秀,作为今年 Fami-FEST 的一部分。
ConvenienceWear 是 FamilyMart 与 FACETASM 主理人落合宏理(Hiromichi Ochiai)于 2021 年共同创立的服装品牌,以「宠爱自己」为核心理念,致力于打造贴近日常生活的基本服装款式。
首届时装大秀于东京 Yoyogi National Stadium 举办,圆形展间内的设计装置以 FamilyMart 超商为主轴,四周摆放零食柜、冰箱、柜台等。本次共推出 80 套服饰配件,种类涵盖外套、连帽衫、运动衫、衬衫、针织品、T-Shirt、短裤、长裤、袜款等,多数单品以 FamilyMart 标志性蓝、绿、白色呈现,其余则以黄、紫、橘、粉等鲜艳色彩与黑色完成。