回溯 59FIFTY 70 年。
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拥有百年历史的 New Era,在其经典之作 59FIFTY 经典帽型诞生 70 周年之际,以「Fit for Glory 我的加冕之路」为主题,于上海举办 2024 年品牌大秀。这一主题的灵感汲取于 New Era 59FIFTY 这一帽型从竞技赛场到潮流街头的辉煌轨迹,象征着每一位佩戴者都能在人生的各个舞台上加冕荣耀。品牌代言人刘雨昕与众多来自不同领域的 CapHead 们共同见证经典与创新的碰撞,探索 59FIFTY 70 年来以其独特的魅力,引领并塑造了美式潮流的非凡历程。