Burger King is selling cheeseburgers for $1, but fans will have to act quickly to make the most of the deal.
The burger chain, which has around 7,000 locations in the US, will be selling cheeseburgers for just one dollar from now until February 2.
Customers need to be a member of Burger King's Royal Perks membership program to access the deal, and can score the cheap burger through the app.
In a post on social media site X, the chain hailed the deal as a way to 'beat seasonal blues.'
Customers expressed their excitement at the news, with one commenting: 'Now this is why you're way better than McDonald's!'
'Sounds like a deal,' another wrote.
And it is not the only deal which Burger King is offering.
Royal Perks members can also take advantage of $5 'Duos' and $7 'Trios.'
Burger King is selling cheeseburgers for $1, but fans will have to act quickly to make the most of the deal
This allows customers to pick two of a variety of items for $5, or three for $7.
The items include the Whopper Junior, the original chicken sandwich, the bacon cheeseburger, medium fries, 8-piece chicken fries and a medium soft drink.
It comes as many of the major fast food companies have been competing for customers in what has been dubbed the 'value wars.'
Burger King, McDonald's, Wendy's, Starbucks, Dunkin Donuts and Taco Bell all rolled out new value deals in 2024, as inflation-weary customers opted to stay at home.
The competition was sparked in the summer when McDonald's announced its $5 meal deal, which included either a McChicken or McDouble, four-piece chicken nuggets, fries and a drink.
Burger King's $5 Your Way Meal, meanwhile, offered a choice of one of three sandwiches - a Whopper Jr, a Bacon Cheeseburger or Chicken Jr - plus four chicken nuggets, fries and a soft drink.
Fast food fans at the time said the Burger King deal had key advantages over its rival.
Customers need to be a member of Burger King's Royal Perks membership program to access the deal, and can score the cheap burger through the app
Burger King will be selling cheeseburgers for just one dollar from now until February 2
Earlier this month, Burger King was forced to apologize to a woman who was served marijuana with her meal at an Ohio drive-thru.
Janna Michelle Baker reported receiving a bag of marijuana with a meal she ordered for her 11-year-old daughter at the Burger King drive-thru on Main Street in Hamilton, Ohio.
Baker documented her experience on TikTok, telling her followers 'I went to Burger King tonight, got my kid some chicken fries...with a side of Mary Jane.'
The viral video has now been viewed millions of times and has prompted swift action from the burger giant.
'We contacted the franchisee of this restaurant immediately upon learning of this incident and can confirm that the employee in question has been terminated,' Burger King said in a statement to WTAE news.
'We were very disappointed to learn of the incident and do not take incidents that put our guests in danger lightly.'
Hamilton police are now actively investigating the incident, according to local news reports.