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Aldi makes a huge change to how fruit is sold in stores to 'benefit' customers

4 months ago 27

By Alesia Fiddler

Published: 19:41 BST, 29 June 2024 | Updated: 19:48 BST, 29 June 2024

Aldi has made a huge change to how fruit is sold in stores to 'benefit' customers.

Customers hoping to purchase a pineapple may be shocked as the retailer could begin to sell the popular summer fruit without a crown. 

The supermarket chain will be trialling the change in an attempt to reduce waste and cut down on packaging, as more of the fruit will fit in the boxes used in transportation. 

If the test is a success, a possible 187 tonnes of cardboard each year could be reduced, according to Aldi.

This new method of selling pineapple will be tested in selected stores across the Midlands, North East and Yorkshire. 

Customers hoping to purchase a pineapple may be shocked as the retailer could begin to sell the popular summer fruit without a crown

The removed leafy tops will be recycled either by being used to grow next year's crop of tropical fruit, or processed into animal feed.

If introduced to all stores, the retailer estimated 1,400 tonnes of food waste will be reduced each year. 

Liz Fox, Aldi's national sustainability director, said: 'At Aldi, we are committed to finding sustainable solutions that benefit both our customers and the environment.

'This trial of crownless pineapples is just one of the latest innovative changes we're testing out to minimise waste and reduce our carbon footprint.'

The exotic fruit has even been pushed recently as a new addition to the nation's traditional English Breakfast. 

According to historians, it's time for a fruit which grows far away from Britain's wet and windy climes to be returned to the classic staple - and they suggested pineapples. 

The removed leafy tops will be recycled either by being used to grow next year's crop of tropical fruit, or processed into animal feed

The English Breakfast Society urged diners earlier this year to replace mushrooms or tomatoes with a grilled round of fresh or tinned pineapples, The Telegraph previously reported. 

Guise Bule de Missenden, founder of the English Breakfast Society, insisted pineapples have a long standing on England's breakfast plates.

He said: 'Interestingly, in the late 16th and early 17th centuries, the pineapple was considered to be a high-status breakfast item in Great Britain.

'Pineapples used to be seen as exotic, expensive, difficult to obtain and were a highly prized breakfast ingredient for wealthy English families, which is why you can find lots of old English pineapple breakfast recipes.

'A slice of grilled pineapple can add variety to the English breakfast plate. Simply swap the mushrooms or tomato for a frilled pineapple slice in someone's English breakfast one day to give them a surprising and unexpected delight.'

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