Apple is set to PAUSE advertising on X after Elon Musk backtracks on agreeing with anti-Semitic post - as crisis PR guru says the billionaire faces a 'career deathwatch'

Apple has paused all advertising on X, formerly known as Twitter, after owner Elon Musk appeared to agree with an anti-Semitic post on the platform. 

Musk sparked a firestorm on Wednesday by responding to a man who claimed on X that, 'Jewish communties (sic) have been pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them.

'I'm deeply disinterested in giving the tiniest s*** now about western Jewish populations coming to the disturbing realization that those hordes of minorities that support flooding their country don't exactly like them too much. You want truth said to your face, there it is.'

Musk, who has 163 million followers, replied: 'You have said the actual truth.'

On Friday Axios reported Apple would pause its advertising on the platform after 164 Jewish rabbis and activists called on Apple, Google  Amazon and Disney to stop advertising on X.

On Wednesday Musk backtracked on his earlier endorsement of an anti-Semitic post, clarifying that calls for 'a Jewish genocide' were 'unacceptable to any reasonable person' - but then resuming his long-running series of attacks on the antisemitism watchdog ADL.

It comes as a  crisis public relations guru claimed Musk was endangering his companies with his personal scandals.

'There's an ongoing career death watch for Elon Musk. Has he finally gone too far? And the answer for 52 years has been "no," there has not been any sanctions,' Dezenhall Resources Chairman Eric Dezenhall said on CNBC. 

'So in terms of what to do, number one is a gut check - does Elon Musk personally feel - the way I'm sure a lot of his executives feel - that there is danger here, there is danger to X, there is danger to Tesla, there is danger to SpaceX.

'His reaction may very well be that this is more of the same, and if that's the case, he will continue, if he personally does feel peril, he will have to face what every other company faces - the issue of, do you apologize, when do you apologize, when do you establish policies to prevent this sort of thing... but there is no sign that thats where they are yet