Australian swimming star Kaylee McKeown has banned herself from posting anything to social media as she aims for gold at the Paris Olympics.
The 23-year-old, already a double gold medallist in the 100m and 200m backstroke and part of the gold medal-winning women's medley relay team, is now adding the 200m medley to her events, where she holds the fastest time of the year.
And to lock down on her goal, McKeown will be giving away social media in Paris.
McKeown is chasing a rare feat of winning three individual gold medals, a record only achieved by fellow Australian swimmer Shane Gould.
She will also compete in the medley relays, potentially matching teammate Emma McKeon's four golds from the Tokyo Olympics.
However, McKeown is battling internal anxieties and striving to stay focused.
To maintain her concentration, she has already gone dark on social media, starting more than three days before her first heat.
'I won't be on socials this week,' she wrote from Paris. 'Would like to thank everyone for all the well wishes so far.'
Australian swimming star Kaylee McKeown has shunned social media at the Paris Olympics
The 23-year-old is aiming to become the first Aussie since Shane Gould to win three individual Olympic gold medals at a single Games
Her decision comes as the International Olympic Committee (IOC) has relaxed social media restrictions for athletes.
Earlier this year, the IOC announced that athletes could post photos, audio, and video recordings of up to two minutes on their social media accounts.
This policy change allows athletes to connect with the global audience like never before.
Previously, Jamaican sprinter Elaine Thompson-Herah faced temporary Instagram restrictions during the Tokyo Olympics after sharing videos of her races.
McKeown is also competing in the relays, giving her a chance to equal or beat Emma McKeon's four medals at a single Olympics
Back then, the IOC stated that rights-holding broadcasters had exclusive content distribution rights and athletes were invited to share content from these broadcasters instead.
McKeown's impressive record includes gold in the 4x100m medley relay and bronze in the mixed 4x100m medley relay in Tokyo, alongside her two individual backstroke golds. Entering Paris, she aims to defend her titles and excel in the 200m medley.
Reflecting on her growth, McKeown noted a difference in herself compared to the Tokyo Games.
'As you get older, you grow and you learn more,' she said. 'From the last Olympics to this Olympics, I've learned a lot and I've grown a lot ... I'm more mature and more in control of my emotions.'