Half of British men admit basing their hairstyle on celebritites styles – with 3 per cent even saying Simon Cowell's mop is an inspiration.
A poll for health platform Hims found that 48 per cent wanted to look like stars, with David Beckham (16 per cent), Brad Pitt and Ryan Reynolds (both 11 per cent) on top.
But a third would shave their head at the first sign of baldness.
Known for pushing style boundaries, Beckham has sported several 'dos that have often sparked debate over the years, such as his frosted tips faux hawk haircut in 2003.
With shorter sides and a central strip of slightly longer hair styled upward, the style is one of his most enduring and is as popular now as it was 20 years later.
Other hairstyles he has worn with confidence include long locks which he often tied back, to nineties style curtains and a quiff.
Known for pushing style boundaries, Beckham has sported several 'dos that have often sparked debate over the years, such as his frosted tips faux hawk haircut in 2003
Three per cent even said they had taken Simon Cowell's mop is an inspiration
A poll for health platform Hims found that 48 per cent wanted to look like stars, with David Beckham (16 per cent), Brad Pitt and Ryan Reynolds (both 11 per cent) on top
The health and wellness platform found British men also look to stars such as Idris Elba, Chris Hemsworth, Jason Momoa and Justin Bieber for hairstyle inspiration.
Over a third (36 per cent) of the 1,000 men polled said their hair is the most important part of their look, with 21 per cent saying they think about how it looks all the time.
On average men touch up their locks at least three times a day, with Generation Zs (aged 18-29) going even further and refreshing their hair five times daily.
The prospect of going bald is a serious worry for men based in the UK, with 37 per cent admitting they would feel far less confident if they lost their hair.
Almost a fifth (18 per cent) admit worries about receding hairlines and going completely bald play on their mind constantly.
Three in ten (31 per cent) are breaking a sweat about feeling less attractive, while a fifth dread others making jokes about them at their own expense.
Dr Mia Jing Gao, medical advisor at Hims, which provides a range of treatment options for men experiencing hair loss, said: 'Our research shows that male hair loss significantly impacts men's confidence and, consequently, their day-to-day lives.
'Despite concerns, many men are either unaware that treatments are available or are too afraid to seek treatment due to the substantial stigma surrounding the issue.'