Betfair has launched the Rachael Blackmore's Serial Winners Fund, which celebrates and recognises the determination and hard work of jockeys in the world of racing.
The charity initiative launches in conjunction with the latest instalment of the betting company's ‘Serial Winner’ documentary series, focusing on 34-year-old Blackmore.
Proceeds will be evenly split between the Injured Jockeys Fund and Irish Injured Jockeys, charities which improve the lives of jockeys in the UK and Ireland.
There is an initial £100,000 donation by Betfair to start off the fund, with an additional £5,000 added every time Blackmore rides a winner between Saturday's Betfair Chase Day and Grand National Day on Saturday 13th April.
She has ridden an average of 30 winners per year during that time, which could see the fund balloon to £250,000 before the end of the jumping season.
Betfair has launched the Rachael Blackmore's Serial Winners Fund with a £100,000 donation
Blackmore said it was great Betfair were supporting two charities important to jockeys
Betfair Ambassador Blackmore said: 'This is a very generous initiative from Betfair and one that I am excited to be a part of over the coming season. The work of IIJ and IJF is vital in providing support services for jockeys past and present.
'It’s great to have Betfair supporting not only me, but two organisations that are so important to us as jockeys.'
Lisa Hancock, CEO of the Injured Jockeys Fund, added: 'We are very grateful to Betfair who have been great supporters of the Injured Jockeys Fund for many years.
'Rachael of course is an inspiration to all aspiring jockeys, and we will be hoping she kicks home plenty of winners over the coming months.'
Blackmore is at Punchestown in Ireland on Saturday, with five rides booked across the day's racing, including San Guido, Senior Chief and Walk Away.