British women brawl in the street 'over a man' in Malia as crowd stands and watches - before one of the Brits is left bloodied on the floor

Two British women have been caught on camera scrapping 'over a man's attention' in the middle of a street in Crete. 

The two tourists, who have not yet been identified, got into the fight in the middle of Malia, around 20 miles east of the Greek island's capital city, Heraklion.

Video footage taken by bystanders showed the women, one dressed in a black top and shorts, the other in a white top and grey shorts, punching and kicking each other repeatedly. 

The woman in white was seen grabbing the other's hair, pulling it down and punching her with her free hand several times, all while the woman in black wildly flails her arms. 

In a move that shocked passers-by, the woman in white can be seen yanking her opponent to the ground, before walking away. 

Later footage showed the woman in black's face covered in blood as she sits on the floor trying to recover. 

As the holiday season in Europe ramps up, Brits have come under a harsh limelight over perceptions of their bad behaviour. 

As British tourists flock to Greece for their summer holidays, the authorities are using satellites, AI and an app to enforce new rules dictating that umbrellas and deck chairs must be at least four metres from the sea, and root out the 'illegal' use of sunbeds on thousands of the country's beaches.

Angry locals have been taking action as part of the so-called 'beach towel movement' - which began last year and has seen thousands protest against paying extortionate prices to use sun loungers. 

Video shows a drone being flown over rows of beds on the Halkidki peninsula - a holiday hotspot renowned for its stunning beaches.

The first drone flights began in May, and have spotted rule breakers on Pefkochori beach who did not have a licence to set up shop so close to the water.

Pensioner Evgenia Rapti, who has a summer home near Pefkochori beach, is one of many outraged by the dramatic growth of Greece's tourism industry.

'The whole beach has been taken over' with tables, chairs and deckchairs, the 64-year-old pensioner said.

'When we bought our house 40 years ago, it was completely different,' she recalled wistfully. 'The beach was empty and it was nice to lie there.'