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11 months ago
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The Dallas Cowboys' victory over the Seattle Seahawks on Thursday night set a record as the most-streamed game in NFL history.
The Cowboys' clinched a 41-35 win over the Seahawks last week and managed to enter the history books in the process.
The TNF fixture became the league's most-streamed game in history as well as setting a new mark as the most-watched game on Amazon Prime Video.
The previous standard for both was the September 14 game between the Minnesota Vikings and Philadelphia Eagles.
According to Nielsen and Amazon, the game averaged 15.26 million on Prime Video and on local broadcast stations in Seattle and Dallas. That surpassed the 15.1 million that watched Vikings-Eagles.
The Cowboys' win over the Seahawks on Thursday was the most-streamed game in NFL history
The fixture also set a new mark as the most-watched game on Amazon Prime Video
The streaming-only number was 11.1 million on Prime Video, Twitch and NFL+. The old mark was 10.4 million.
Through 11 weeks, 'Thursday Night Football' is averaging 12.58 million, a 29 percent increase over last season.
Amazon hard worked with NFL Network and Fox on Thursday Night Football since 2017, but secured the exclusive rights in 2022 and it appears fans are already growing accustomed to streaming.
Dallas needed a fourth-quarter rally to beat the Seahawks but after finally closing in on the win the Cowboys closed the gap between them and the Philadelphia Eagles for the top spot in the NFC East.
Dak Prescott and co. moved to 9-3, while the Eagles suffered defeat to the San Francisco 49ers in an NFC matchup on Sunday night to fall to 10-2.
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