Darts fans have been left outraged at 'disgusting' beer prices after being forced to stump up nearly £10-a-pint at the O2.
A picture of the bar tariff at the London venue during Thursday night's Premier League Darts final went viral on social media.
While the 14,000-strong crowd enjoyed some top quality oche action with 17-year-old sensation Luke Littler lifting the trophy, they were ripped off when it came to liquid refreshment.
The 'cheapest' pint - lagers Budweiser and Stella Artois, plus Camden Stout - came in at an eye-watering £8.95 a pint.
More 'premium' beers cost even more, with Camden Pale Ale priced at £9.25 and Camden Hells Lager at £9.50.
Darts fans were left gobsmacked at the price of a pint at Thursday night's darts at the 02 Arena
Luke Littler won his first major title after clinching the Premier League 2024 title on Thursday
Littler triumphed 11-7 over rival Luke Humphries in the showpiece event at the O2 Arena
Cider wasn't any cheaper, with Thatchers Gold priced at £8.95 and Thatchers Fusion a costly £9.25.
There was nothing to be gained by buying in bulk either, with the price of a two-pint glass exactly double the price of one pint.
Even a half-pint came in at £4.85 or more as thirsty darts fans were left paying through the nose.
One comment on X, formerly Twitter, read: 'Those prices are very steep… disgusting really, especially served in plastic beakers.'
'Disgusting prices them,' opined another, while another tweet said: 'Well, at least if you buy two, you only get to pay twice the price.'
Another user pointed out: 'They have a captive audience of clowns whose rationale for attending the event is to turn up in fancy dress, drink industrial quantities of overpriced beer and chant inane songs while watching the action on a huge screen. Manna from heaven for the O2.'
Another tweet read: 'Disgusting prices considering how everyone will chuck their pints in the air.'
Fans in fancy dress watch the final between Littler and Humphries on Thursday evening
A picture of the bar tariff went viral on social media with fans calling the prices 'disgusting'
Teenager Littler continued his astonishing progress by beating Luke Humphries - who beat him in the World Championship final - 11-7 to claim his first televised title.
World No 1 Humphries could only watch in admiration as Littler hit an incredible nine-darter en route to victory, his fourth of 2024. Littler pocketed prize money of £275,000.
Speaking to Sky Sports after winning, Littler said: 'For all the doubters, you're not doubting me any more! I've just picked up this.
'It's so good to win but in front of my family and my girlfriend! I don't know what to do.
'I've hit a nine-darter on the World Series and so did Phil [Taylor] - now I've hit one in the final here and so did he.'