Dick Smith has taken out alarming full-page ads in newspapers around the country to ask the government if it has a population plan and whether it's sustainable.
Taking to X on Wednesday with a copy of the ad, the colourful businessman said it will be running this week in The Australian, Daily Telegraph and The Sydney Morning Herald.
'I believe it's important our leaders tell us where we will end regarding population growth,' he wrote.
'Most people agree that we should have a plan. It will be interesting to see if we get any reaction.'
A record 518,100 migrants moved to Australia during the last financial year, with Treasury's Mid-Year Economic and Fiscal Outlook predicting 1.625million migrants moving to Australia in the five years to June 2027.
Many experts fear the massive influx will put immense pressure on the nation's cost-of-living and already stretched government services.
Smith's advertisement addressed to the Prime Minister and Premiers asks 'what's your population plan'?
The advertisement (pictured) will appear in The Australian, Daily Telegraph and The Sydney Morning Herald
Businessman Dick Smith (pictured) has taken out full-page ads asking the Prime Minister and Premiers what their plan is for population growth
It then goes on to say that First Nations people existed in Australia for 60,000 years, and never exceeded one million people.
'Clearly [they] knew there was a limit to growth in this finite land.'
The ad then poses the question: 'Do you too believe there is a limit to growth?'.
The population plan of every Australian was then discussed, saying that although people can have 20 children, 'none do'.
'They wisely have the number of children to whom they can give a good life.'
The confronting ad then asks politicians: 'How many people can Australia give a good life to?"
'Where is the extra fresh water, food and power to come from?'
Many Australians agreed with Mr Smith for taking the government to task on the hot-button issue.
'Thanks for trying to keep them accountable,' one wrote.
Another said: 'Spoiler alert: they have no plan.'
'Excellent question and good on you for calling the government out to present a plan. It’s all very chaotic at the moment,' a third added.
Others disagreed with the entrepreneur and explorer, saying his question was 'rubbish' and told him to stay in his 'lane'.
A record 518,100 migrants moved to Australia during the last financial year
Dick Smith and wife Pip are pictured
Planning Institute of Australia's WA president Amanda Sheers told Daily Mail Australia that Mr Smith was right in asking the government for a plan so he can know what the ultimate goal is.
However, the town planner added that there can be massive benefits from a growing population.
'We wouldn't have Optus Stadium [in Perth], for example. You only seem to get benefits like that when the population increases,' she said.
'We wouldn't have had Coldplay come and do a concert. Perth is just breaking into that arena and benefitting now because of the population we have that we didn't have ten to 15 years ago.'
Ms Sheers agrees with Dick Smith asking the Prime Minister about a national population goal.
The planning institute have lobbied for a national strategy for some time because there is not one over-arching settlement strategy.
'We all need to know where growth is going and it should be priority,' Ms Sheers explained.
'Plans need to be realistic and evidence-based plans in the first instance because people don't want to live where there are no jobs, services and infrastructure.'