Don't say vegan: People less likely to buy any food when labeled as 'plant-based', study finds

1 year ago 54

Red meat lovers are much more likely to reach for meat and dairy free products when they don't have the word vegan associated with them, a study by City University of New York has revealed.

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Don't say vegan: People less likely to buy any food when labeled as 'plant-based', study finds

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