Ollie Watkins is front and centre of an Injury Lawyers 4U advert following his Euro 2024 heroics.
The England forward came off the bench to score the winning goal in the semi-final against the Netherlands with just seconds remaining, etching his name into his country's history.
Fans have paid tribute to the Aston Villa star - who predicted his goal - in response, and some of England's most famous companies have now hopped on board the hype train.
Injury Lawyers 4U, a not for profit marketing consortium of law firms who specialise in personal injury, have adapted their Euros-themed advert to pay tribute to Watkins' late goal.
Ollie Watkins has been made the star of an Injury Lawyers 4U advertising campaign after his Euro 2024 heroics
The England man came off the bench to net his country's winner against the Netherlands in the semi-final
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Rather than the 'ole, ole, ole' words printed at the top of the advert, which features three lions in suits as a reference to England's nickname, the words have been replaced with 'Ollie, Ollie, Ollie'.
The advert can be seen on bilboards around the country, with one snapped roadside ahead of the final against Spain on Sunday night.