Erling Haaland becomes minority investor in Norwegian hair accessory company Bon Dep as striker hails his 'go-to hair tie'

Erling Haaland has upgraded his business portfolio after becoming a new investor in his favourite Norwegian hair-tie company that he uses to keep his pristine man-bun in place during matches.

The Manchester City striker is as well known for his luscious golden locks as he is for his incredible goalscoring and now Haaland wants to cash-in on his striking Viking look.

Norwegian hair accessories company Bon Dep have seen their revenues soar since Haaland began using their products to keep his hair in place and have now formed a partnership with the country's biggest sporting star.

Haaland's commercial team - managed by former Rangers flop Egil Ostenstad - revealed the 23-year-old has become a minority investor in Bon Dep.

The company has ambitions to double its current annual turnover equivalent to £7million and hope Haaland's increased involvement can drive further sales of their luxury accessories, as reported by the Telegraph.

Haaland favours Bon Dep's signature 'Kknekki' accessory that comes in a range of colours and is promoted as 'a high quality, durable, snag free hair tie that doesn't damage the hair.'

Commenting on his deal with the company, Haaland said: 'I'm proud to become a shareholder in Bon Dep.

'Kknekki has been my go-to hair tie for years, and it is undoubtedly the best in the world.' 

The City superstar first began growing his hair during his formative career years at Borussia Dortmund, with his signature look becoming an iconic style associated with recent success under Pep Guardiola.

He typically ties his mane up during games to keep it out of his eyes but has on occasion let it flow freely - as he did against Arsenal last season when he scored City's fourth goal.

Bon Dep founder, Vibeke Gronseth, believes Haaland's use of their hair-ties and subsequent investment has been a key driving force in the company's recent growth.

Haaland has joined forces with Norwegian investment company Ogreid who have launched a major investment in Bon Dep after their recent growth across Europe.

Fascination with Haaland's superstar scoring abilities and shoulder-length hair has seen Bon Dep's sales surge in Germany, Sweden, Denmark, Holland, Belgium, and France.