As Taylor Swift keeps on proving that she's the queen of Chiefs kingdom by going to Chiefs games, home or way, to watch for her beau, Travis Kelce, play, interest in NFL players and celebrity couples has never been higher.
Earlier this month, after Swift attended Chiefs-Packers, where she donned a red teddy coat, Google searches for the clothing item exploded by over 3,000 percent.
When she wore Area shorts at MetLife Stadium in September they sold out. Kelce's jersey sales went up exponentially earlier that month, after she rooted for him while the Chiefs played the Bears in Chicago.
What's more, is that Kelce and Swift's romance has also impacted TV ratings. There has been a 37 percent increase in women tuning into NFL action since September.
For Chiefs-Bears, 24.3 million fans watched it from home, making it the most popular US TV program of that week. The Chiefs' TV ratings rose by 27 million, when they played the Jets in New York in front of the '22' singer.
Anyhow, NFL players dating, and even marrying, celebrities from other industries isn't anything to the league... so from the pop star and Chiefs tight end, to Simone Biles and Jonathan Owens, DailyMail.com takes a look at the NFL's main celebrity couples from this season.
NFL fans will obviously point to Travis Kelce and Taylor Swift as the obvious choice for the title
Kelce and Swift, both 34, have been going from strength to strength since mid-September
The blossoming romance between the NFL's most popular stars generates interest in the NFL
Josh Allen and Hailee Steinfeld
The Buffalo Bills' 27-year-old starting quarterback and the pop singer, also 27, and who is known for her several of her hits, including 'Starving', started dating in May, just a month after Allen dumped his ex-girlfriend, Brittany Williams. The latter dated Allen for eight years.
Steinfeld was most recently seen wearing apparel with his team's logo in New York City, ahead of Buffalo's win against Kelce and the Chiefs at Arrowhead, with Swift also in attendance for the game, too, along with Patrick Mahomes' wife, Brittany.
Previously, Steinfeld was seen rooting for Allen against the Jacksonville Jaguars in the NFL London game in October.
The couple has gone from strength to strength since the summer and a source exclusively told DailyMail.com that both Allen and Steinfeld's romance has started to get 'serious', and that the two-time Pro Bowler wants to give the actress a 'ring.'
Bills starting QB Josh Allen, 27, and Hailee Steinfeld, also 27, started dating over the summer
Olivia Culpo and Christian McCaffrey
The San Francisco 49ers' 26-year-old starting running back has been in a relationship with Culpo - the 2012 Miss Universe winner and fashion influencer - since 2019.
In April, they announced their engagement.
Seven months later, in November, Culpo, 30, told Entertainment Tonight that she gave up her golden rule of dating athletes before starting to date McCaffrey, simply because he was 'different' from the rest.
'He's just the best, I feel like he is really everything that I could ever ask for,' she said, gushing over her soon-to-be husband.
'So I never have to worry about anything. I think that was the reason why I didn't want to date an athlete, no offense, because there is a reputation there.'
Culpo has also hinted at wanting to start a family ‘immediately’ after saying 'I do' to the two-time Pro Bowler, potentially next year.
Starting 49ers running back Christian McCaffrey is engaged to model Olivia Culpo since April
Patrick and Brittany Mahomes
Having tied the knot in March of last year, Brittany Mahomes is now even more tied to her quarterback husband's hip than she has ever been before, cheering him on at every single Chiefs home game. And, some away games, too, like in Green Bay, where she travelled to on Swift's private jet.
The Mahomes' are high school sweethearts, and got engaged on September 1, 2020. Patrick proposed to Brittany in a suite at Arrowhead, on the day he received his first-ever Super Bowl ring.
Brittany, however, was an athlete before settling down with Patrick, as she had a brief professional soccer career in Iceland, playing for UMF Aftureldin.
She then became a certified personal trainer upon her return to the U.S. She is also a co-owner of the Kansas City Current, of the National Women's Soccer League.
Happy as ever, Patrick, 28, and Brittany, also 28, share two children, one daughter and a son: Sterling Skye, two, and Patrick "Bronze" Lavon III, who's a little older than one-years-old.
Patrick and Brittany Mahomes are high school sweethearts and share a boy and girl together
Jason and Kylie Kelce
As we continue to live in the social media 'era', a thing to know about Philadelphia's starting center and his wife, Kylie McDevitt, is that they met on Tinder.
Details on the evolution of their relationship are scarce, but the couple married in April of 2018.
They have three daughters together: Wyatt Elizabeth, who was born in October 2019; Elliotte Ray, who came to the world in March 2021; and Bennett Llewellyn, who Kylie gave birth to in February.
Adored by Eagles fans, Kylie was 38 weeks pregnant with Bennett when Super Bowl LVII was played in Arizona, where Travis, 34, and Jason, 36, matched up with their respective teams.
This year, Jason was named as a finalist in People's 'Sexiest Man Alive' list.
He and his little brother are weighing their options to potentially take their popular podcast, New Heights, to London in the foreseeable future, as revealed in a recent episode.
Besides being a mother, Kylie, 31, is also a philanthropist. She closely works with her husband's foundation, (Be)Philly, which he launched in 2022 to improve the lives of Philadelphia's youth.
Jason & Kylie Kelce met on Tinder before tying the knot in 2018 and having three kids together
Ciara and Russell Wilson
The 38-year-old 'Goodies' singer and her 35-year-old husband, the Denver Broncos' starting quarterback, truly embody every aspect of being a 'celebrity power couple', especially when it comes to their collaborative business ventures.
But, before getting into that, the couple got hitched in true Romeo and Juliet fashion at Peckforton Castle in Cheshire, England, in 2016 - just a year after they first started dating.
Wilson and Ciara are the founders of The House of LR&C, a fashion company donating three percent of its profits to the 'Why Not You Foundation' for children's health and education.
They are also co-owners of the womenswear line LITA by Ciara and the menswear line Good Man Brand. Wilson's net worth as of December 2023 is a whopping $165 million.
Ciara's, by contrast, is $30M, despite producing a few hits in the early-to-mid 2000s.
Together, the couple share three children - two girls and a boy: Sienna Princess, six; Win Harrison, three, and Amora Princess, who was born as recently as this week, on December 11.
Ciara already had a son, Future Zahir, nine, from her relationship with American rapper, Future.
Russell Wilson & Ciara welcomed their third child, a little girl, Amora, on Tuesday, December 11
Simone Biles and Jonathan Owens
Having previously dated fellow gymnast Stacey Ervin Jr. from August 2017 to March 2020, it didn't take long for Biles to find true love again, as her relationship with Packers safety Jonathan Owens started four months later, in August of that same year.
The couple were dating for nearly two years prior to announcing their engagement in February of last year.
They held a civil wedding in Houston, Texas, where they are both from, in April, prior to getting hitched in front of 144 guests in Cabo, Mexico.
What's more is, that like Jason and Kylie Kelce, the seven-time Olympic medalist and the former Texans and Cardinals player met on the dating app, Raya.
Biles was spotted in the stands of Lambeau Field, cheering on Owens when Green Bay played the Chiefs on December 3. Swift, however, was too busy being in a VIP box with Brittany Mahomes.
Simone Biles and her husband, Packers safety, Jonathan Owens, met on the dating app Raya
Travis Kelce and Taylor Swift
Saving the best for last, Travis Kelce and Taylor Swift have been dating since around the start to the 2023 NFL season.
Other than being spotted together after Chiefs games, the songwriter and tight end have enjoyed going on dates together, as they were first seen around Waverly Place in New York, before both reuniting in Kansas City on several occasions.
What's more, is that the NFL, and US TV networks such as NBC, CBS Sports, ESPN, and Amazon Prime, have all used Kelce and Swift's relationship for both social media content and promotion of nationally televised games, hence the substantial increase in viewership figures.
Travis also traveled to Argentina to see Swift perform during her South American leg of her 'Eras' Tour.
A friend close to the two-time Super Bowl champion has hinted at a proposal being on the cards, not too far down the line, as his relationship with Swift is getting pretty serious.
However, amid his relationship with Swift, retirement rumors for Kelce appear to be at an all-time high.
Travis Kelce and Taylor Swift are getting more serious about their three-month-old relationship