AFL club Greater Western Sydney has delivered an A-grade troll to crosstown rivals the Sydney Swans and suspended star Isaac Heeney.
The midfielder was one of the favourites to win the prestigious Brownlow Medal this season after steering his club to the top of the AFL ladder and poised for a charge to the grand final in September.
However a high shot on St Kilda's Jimmy Webster ended his Brownlow chances, with Heeney suspended for the club's clash against North Melbourne on Saturday.
The Swans then delivered a peculiar response to the suspension, putting Heeney in front of a video camera to deliver an apology to fans.
'Hey guys, obviously extremely disappointed with that result, yeah pretty shattering to be honest,' it begins. 'But I just wanted to jump on here and give a heartfelt thank you.
'Obviously the show of support from the club here, from the top down, being (Swans CEO) Tom Harley, Horse (coach John Longmire), (footy manager) Leon (Cameron) and our lawyer Duncan (Miller), thank you guys very much.
'I also wanted to jump on and just say thank you so much to the support from the fans, the members and the wider community, it's been truly incredible.'
'I just wanted to also say that I can guarantee one thing and that's when I'm back I'll make sure I do this club proud, the supporters proud, my family proud,' he added.
'It starts this weekend. Obviously I won't be on the footy field, but I'll be there to support the boys and the coaching staff and the staff at the club here.
'And then obviously I want to flow on from that and make sure this year's a special one.
'So thank you guys very much for everything and I'll be back out there soon.'
GWS star Toby Greene mocked the Isaac Heeney video put out on social media by the Swans
Heeney was suspended for one match for his high shot on St Kilda's Jimmy Webster
AFL premiership winner and footy analyst Kane Cornes labelled the video as 'rubbish'.
“In the gun is Isaac Heeney for this rubbish he posted online,” Cornes said on SEN Breakfast.
“Isaac, you haven’t done your knee, you haven’t missed a shot on goal, after the siren in a grand final, that hasn’t happened, you’re just suspended for a week,” Cornes said.
“We don’t need to thank the community; we don’t need the statement that you’re going to return bigger and better than ever.
And GWS took it a step further, putting star Toby Greene in front of the camera to mock the Swans' video.
'Hey guys, obviously pretty shattered to get fined again over the weekend,' Greene says sarcastically.
'I just wanted to jump on here and give a heartfelt sorry to all the Giants fans and the wider AFL community, along with my family.
'I can guarantee one thing is that it will not happen again — that'll be tough.
'And I'll promise to pay the fine all by myself.
'I'll do everything I can to make sure this year is a special one. Again, thank you all for your support.'
While plenty of footy fans could see the funny side of the Greene video, Sydney Swans CEO Tom Harley was not one of them, fuming that it was 'low brow'.
'I did see the Giants video and I'm not going to give it any air but (I thought it was) pretty low-brow,' Harley told SEN's Crunch Time.
'Isaac is a champion of our club and a champion of the game and talk about growing the game a bloke from Newcastle brought up on rugby league, I wouldn't have done it.'