Kazakhstan prepares to host World Nomad Games with European competitors   [Advocacy Lab Content]

Ahead of the fifth World Nomad Games, taking place in Astana from 8-13 September, Euractiv spoke with Nail Nurov, Head of the Directorate for World Nomad Games. The Jubilee Games promise a unique blend of sports, culture, and global competition.

Euractiv: What are the highlights of this year’s World Nomad Games?

Nurov: The fifth World Nomad Games, also known as the Jubilee Games, will take place from 8-13 September. Beyond sports, the World Nomad Games feature scientific competitions and a rich cultural program.

The Games have a global appeal. Initially held in 2014 in Kyrgyzstan, the first three editions attracted 18 participating countries, primarily from Central Asia.

However, by the third edition, participation expanded dramatically. Sixty countries, including nearly half from Europe, joined the event.

While the original concept emphasized historically ethnic and nomadic countries, the Games now celebrate a diverse range of cultures.

Euractiv: What was the reason for the increase in participating countries at the World Nomad Games?

Nurov: The global sports community has recognised that the traditional Olympic system is facing significant challenges. Two primary factors contribute to this crisis: widespread doping scandals and the increasing politicisation of sports. These issues have created tensions within the sporting world.

In response, people are realising the importance of embracing ethnic and historical sports. These disciplines connect individuals with their cultural heritage.

The World Nomad Games capitalize on this trend by including a wide variety of sports that resonate universally – from martial arts to wrestling, archery, and equestrian events, these games are accessible to everyone, worldwide.

The organisers of the World Nomad Games have built a foundation on historical and ethnic sports. They combined this approach with an understanding that people globally seek alternative sporting experiences.

As a result, in September, audiences can witness games that generate heightened interest across the world.

Impressively, 88 countries, including Austria, Armenia, Belarus, Bulgaria, Hungary, Germany, Italy, Latvia, Lithuania, Moldova, the Netherlands, Russia, Romania, Serbia, Slovakia, Ukraine, Finland, France, Czechia, and Estonia, have accepted the invitation to participate in these diverse and inclusive sports.

Euractiv: Why are the World Nomad Games being held in Kazakhstan this year?

Nurov: This year’s World Nomad Games mark a significant shift. Unlike previous editions held in rural areas, we’ve chosen the capital city of Kazakhstan as the venue. There are compelling reasons behind this decision.

For one, Kazakhstan is a fast-developing country, boasting cutting-edge technologies and infrastructure. By hosting the Games here, we demonstrate that tradition and progress can coexist harmoniously.

But it’s not just about modernity; Kazakhstan remains deeply rooted in its history and culture. People in the country actively cherish their heritage, making it an ideal setting for celebrating nomadic sports.

The juxtaposition of a forward-thinking nation with a culturally conscious population is what sets these Games apart.

We want to convey to the world that the World Nomad Games thrive in a modern yet culturally rich environment.

Euractiv: Does hosting the World Nomad Games have an impact on business or relations between countries?

Nurov: Certainly. From a business perspective, the World Nomad Games primarily influence tourism. These games attract a unique demographic—tourists who seek experiences beyond traditional seaside holidays. They are drawn to explore different cultures and engage in more extreme sports.

While the organisers don’t explicitly view the World Nomad Games as a global business platform, it inevitably becomes a massive venue for interpersonal communication.

With representatives from 88 countries, people will connect, and these interactions may lead to business ties forming, albeit indirectly. However, the primary focus remains on celebrating cultural diversity, ethnic heritage, and sporting events.

For investors considering opportunities in Kazakhstan, safety is paramount. Guests attending the Games will witness firsthand that Kazakhstan is both modern and secure.

Additionally, over 1000 volunteers—representing the next generation—are multilingual, well-educated, and modern. Their presence showcases Kazakhstan’s readiness for investment, complete with essential infrastructure such as transportation and internet services.

Euractiv: Is there interest from governments in the World Nomad Games?

Nurov: All Heads of State from Central Asia are attending the Games. We expect the Prime Minister of Hungary, the President of Mongolia, and other representatives from various countries. They will determine the location for the next World Nomad Games.

Anticipating over 20,000 guests from the European region, including visitors and participants, we focus on regular guests, athletes, and tourists.

Our main goal is to foster public diplomacy and build connections among people. The foundation of the World Nomad Games lies in their apolitical nature.

[By Nicole Verbeeck I Edited by Brian Maguire | Euractiv’s Advocacy Lab ]

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