Mark Zuckerberg lives it up in Ibiza in $1,000 Balmain t-shirt after ditching drab tech-geek hoodie for Mr. Steal Your Girl new look

Tech Billionaire Mark Zuckerberg was spotted living it up and embracing his newfound style glow up with his wife Priscilla Chan and friends while in Ibiza for vacation.

The Facebook tycoon was seen draped in Balmain designer gear as he was seen enjoying a walk with his wife, friends and entourage. 

The group then headed for some lunch before going back to his mega yacht worth $300 million, which was anchored in the Mediterranean.

In April, Zuckerberg took to Instagram to share an update on Meta's AI technology which showed off an edited image of himself with a scruffy beard and tanned skin.

Since then, at 39 years old, the billionaire Facebook founder seems to be evolving his style.

Zuckerberg, once known for his gaunt, pale, sandal-wearing exterior, is now reinventing himself after the AI hottie version of himself received an overwhelming positive reaction, with internet users calling him a 'snack' and 'Mr. steal your girl.'

The AI-generated picture is a stark contrast from the clean-shaven Meta CEO, who has since started donning fur coats and designer sweaters that left many people asking if he'd acquired a stylist.

Within the same month Zuckerberg's AI generated picture was revealed, he and his  wife debuted new looks at Saturday's UFC 300 event, showing off a more daring fashion choice.

This isn't the first time Zuckerberg and his wife have been seen at a UFC event, but the couple's major fashion glow up had other fans talking.

Zuckerberg donned a white shirt, gold chain and black pants to watch the fight, and pose in photos with UFC champions.

His wife opted for an all-black outfit, wearing a short black dress with tights and black leather shoes, with a solid gold necklace.

She walked in wearing black sunglasses to accompany her sleek look.

According to critics, Mark Zuckerberg and Priscilla's latest fashion adventure is an homage to Jeff Bezos and Lauren Sanchez's aesthetic 

In the late 2010s, Zuckerberg was public enemy number one - as he was grilled in Congress about selling data and personal information of up to 87 million users to companies.

He was pale, sick-looking and often times awkward, donning a simple T-shirt and jeans and most of his social media photos were just of him and his family.

Now he's cozying up to fighters, women are finding him attractive, he's palling around with right-wing people like White and other UFC fighters, despite being a democratic mega donor.

At the same time, Facebook is suffering for its role in January's congressional hearing on child safety and allegations that the social media platform is negatively impacting children's mental health.

Facebook recently hit its 20-year anniversary, which has seen its ups and down - and many scandals.

Heather Munoz recently visited 'Zuck's' Instagram page to see the progress of the social media site, but she was shocked to find the opposite.

'I came on here to see what Mark is doing in the future of social media and all I see are a bunch of posts about his favorite pastimes,' Munoz shared on the site.

'Shouldn't Mark be thinking like a CEO at least some of the time?'

Another user commented on one of his photos saying: 'Love that Mark has time for this. Meanwhile my 20-year-old Facebook profile and business page has been hacked and Meta has been zero percent helpful in getting it back under my control.'

But it seems Zuckerberg's appearance seems to matter more to some than the progress of his platforms.

From the awkward college student inventing Facebook in his dorm room at Harvard University to the body-building UFC fighter he's become today, Zuckerberg's transformation has been nothing short of astounding.

Zuckerberg impressed the masses when he showed off a shirtless photo last year, alongside UFC champions Israel Adesanya and Alex Volkanovski before heading into the ring for training.

In the post, Adesanya wrote: 'No fugazi with Mark. This is Serious Business‼️'

Back in January, the billionaire stood before Congress to address allegations that the social media platform had widely impacted youth's mental health, resulting in depression and in some cases their deaths.

During the hearing, Zuckerberg apologized to the parents and families who said their children had died because of issues related to social media.

'I'm sorry for everything you have all been through,' Zuckerberg said at the hearing.

'No one should have to go through the things that your families have suffered, and this is why we invested so much and are going to continue doing industry-leading efforts to make sure that no one has to go through the types of things that your families had to suffer.'

The Child Safety hearing wasn't the first time Facebook has come under fire after it gained international attention for selling users data between 2011 and 2015 to more than 60 companies including Nike, AOL, UPS, and the Hinge dating app.

The question remains if Zuckerberg can rebrand himself enough to rebrand his platform as the positive social media apps it was marketed as back in his small dorm room at Harvard.