Mundane millions! How 'bore-fluencers' are taking social media by storm sharing clips of every day tasks - and raking in the cash

Influencers are known for their expensive lifestyles and lavish holidays - but now social media scrollers are flocking in their droves to people who show off the mundane as well.

So-called 'bore-fluencers' are enjoying a meteoric rise on social media as they rake in fortunes filming mundane tasks.

Three of the UK's most successful 'bore-fluencers' joined Alison Hammond and Joel Dommett on the This Morning sofa to talk about their successful platforms and revealed how they make money from the unconventional content.

Samuel Wolfenden, who is a West Yorkshire Farrier, films himself cleaning, trimming, and shoeing horses' hooves and has gained 780,000 followers on Instagram and 388,000 subscribers on YouTube.

Meanwhile Yves Way, from Surrey, managed to turn his pressure washing business into a social media phenomenon, while Rhia Fay earns a six-figure salary from opening and playing with children's toys online.

Speaking to the presenters, Samuel said: 'My job is to maintain the health of horses hooves... it's a four-year apprenticeship and I have been doing for nearly 16 years.' 

Samuel started posting videos on his Instagram @swfarriers a year and a half ago to raise awareness of the profession and he was surprised when his clips got such a 'good reception.'

He said: 'I really enjoy making the content now and it brings a lot of awareness about the trade, not many knew what a Farrier was, I had friends my whole life that are like I can't believe that is your job.'

Yves revealed he started posting videos on his TikTok @stoneagepc initially to promote his pressure washing business but the videos 'took off', he now has over 380,000 followers watching his content.

Yves said: 'I used to have a kitchen renovation business during Covid. The logistics became quite difficult, so I needed something else.

'I was walking my kids to school and suddenly I could see driveways that needed cleaning, so I thought I like pressure washing I have done it at home before, I can offer that service.

'The videos took off; we had millions of views and interactions. Currently we make money through sponsorships, so companies that want to work with us and we get paid for the services we provide when we are cleaning as well.'

Yves revealed he sometimes can make more money from his Instagram content then the business.

He said: 'You are under the elements of the weather, so if it's pouring with rain and I can't work, I can make a video indoors, and we might be able to make some money that way.'

Meanwhile Rhia, who has 13.5 million subscribers on her YouTube @rhia.official, unpacks and plays with toys in her popular videos.

The former teaching assistant said: 'I had been posting videos for about a year or two but one day I was at a store, and I saw this egg that you put in water for 24 hours and it would hatch like a surprise.

'I popped it into water and said, 'come back tomorrow' and it got millions and millions of views, everyone was commenting 'roll on tomorrow', 'can't wait for tomorrow' and then I thought maybe there is something in this in the mystery surprise element.

'Then people started sending in requests asking me to unbox things and it just took off.'

Rhia claimed it was people's 'curiosity' that draws them to her videos, plus an ASMR element which helps to relax her viewers.  

She revealed that she makes her money from sponsorships, brand deals and advertising.

She added: 'When I first joined, I never knew I could make an income from it, I don't know whether I was naive, but I just wanted to be creative, and it all took off.