Olympic legend Usain Bolt dresses up as A Nightmare on Elm Street villain Freddy Krueger in bizarre advert... but can you figure out what he's promoting?

Sprinting icon Usain Bolt has dressed up as film and TV villain Freddy Krueger for a bizarre advert.

Krueger was created by American film director Wes Craven and first appeared in the 1984 movie A Nightmare on Elm Street.

Krueger, who murders his victims in their dreams and in the real world, has featured in sequels of the movie and on television shows including Freddy's Nightmares.

Now, Bolt has donned Krueger's famous Fedora hat and re-created his famous bladed glove for an advert.

At least, initially it looks like a bladed glove. But closer inspection shows Bolt actually has ink cartridges in place of blades as that is the product he is promoting.

Posting the picture of himself as Krueger on Instagram, Bolt captioned the image: 'If you thought Freddy Krueger was scary. Don’t risk the horror of running out of ink.

'Sign up to ReadyPrint, Epson’s ink subscription service and choose from a variety of flexible plans that start from as little as €0.99 a month. Never run out of ink again.'

The image of Bolt channeling his inner Krueger follows on from him being involved in a number of quirky adverts in the past for Epson.

Bolt has featured in a series of commercials for the print company over the years, which has seen him peaking his head through stacks of papers, reading a large book while sat on a throne, and he even did a Halloween special that saw him dressed up as a chef while surrounded by pumpkins and spiders. 

It is also not the first time he has impersonated someone for an advert.

Back in 2012, he jokingly tried to pass himself off as Sir Richard Branson for a Virgin Media commercial by wearing a blonde goatee beard - the British businessman's trademark look.

Bolt won eight Olympic gold medals and 11 World Championship titles in his glittering career, with many viewing him as the greatest sprinter of all time.

His 100m and 200m world records remain intact, having both been achieved at the 2009 World Championships in Berlin.

After retiring from athletics, Bolt briefly pursued a career in football and was offered a contract by Australian side Central Coast Mariners in 2018.

However, he left the club just eight weeks later and declared his 'sports life is over' shortly afterwards.

He has since made appearances in Soccer Aid to represent the Rest of the World team in the annual charity match that raises funds for UNICEF.