Spike Lee was the target of some light trolling from the Pacers' social media team.
During the ESPN broadcast of the Knicks' Game 7 loss to Indiana, cameras cut to the film director looking dejected as he held his face in his hands.
At the time, the Knicks were down 116-102 with just over five minutes of play remaining.
Shortly after the Pacers dashed New York's hope of advancing to the Eastern Conference Finals, the team shared a clip of Lee on X, accompanied by the shrugging emoji.
The 67-year-old was sat courtside on Celebrity Row at Madison Square Garden when his team was defeated 130-109 Sunday evening.
Spike Lee was the target of some light trolling from the Pacers' social media team Sunday
Vogue editor-in-chief Anna Wintour was also sat courtside on Celebrity Row at MSG
Vogue editor-in-chief Anna Wintour, Ben Stiller, Jason Bateman, Penelope Cruz, Mischa Barton and Tracy Morgan were also on hand to support the Knicks in the midst of their playoff run.
It all came crashing down, however, when Jalen Brunson fractured his hand and was pulled out in the fourth quarter, adding to a long line of injuries for the depleted Knicks.
Pacers point guard Tyrese Haliburton scored 26 points as Indiana rode one of the most sensational first halves in Game 7 history that took the sting out of a fervent home crowd.
Die-hard Knicks fan, Ben Stiller, also looked dejected after the team's Game 7 loss
Jalen Brunson suffered a fractured hand as the Pacers eliminated the Knicks from NBA playoffs
Tyrese Haliburton's devastating shooting powered the Pacers to the Eastern Conference finals
They made 29 of their 38 shots in the first half, a shooting percentage of 76.3 per cent that was the highest in the postseason since 1997, when the NBA began keeping detailed play-by-play for all four quarters.
They led 70-55 at the end of the first half and pulled away every time the Knicks tried to make a run in the second half.
Pascal Siakam and Andrew Nembhard each scored 20 points and Aaron Nesmith was 8 for 8 en route to his 19 for the Pacers.
Indiana last reached the conference finals in 2014, losing to Miami.