Regional Revitalization: Transformative Power Of Investment In Rural Areas [Advocacy Lab Content]

Regional revitalization – driven by green policies and technological advancements – is a key priority across Europe, and it is clear that this transformation is most urgent in rural, post- industrial, and suburban areas adjacent to major cities.

The role of large companies that operate in these areas cannot be overstated. Their contributions, spanning job creation, upskilling of local workforces, and community investments, play an important role in transforming these areas. Moreover, private sector initiatives can serve as a model for a pan-EU strategy that would breathe new life into these areas.