It's a TV ratings battle nobody saw coming (and perhaps even less wanted to see) but 2024 will see US superstar Kim Kardashian's family of influencer behemoths pit themselves against the new kids on the block: Somerset's Rees-Moggs.
Fresh from being spectacularly ousted as the MP for North East Somerset last week while standing next to a man dressed as baked beans, it has been announced that everyone's favourite Tory relic Jacob Rees-Mogg, 55, will star in his own reality show.
The program, made by Optomen which also produced At Home With The Furys, will follow Jacob around Parliament and at his country pile of Gournay Court in West Harptree.
Intriguingly the Discovery + documentary will also follow Jacob's failed General Election campaign as well as how he interacts with his six young children: Mary, Peter, Thomas, Anselm, Alfred and Sixtus.
But how can Mogg, who once said he had made 'no pretence to be a modern man at all, ever' hope to stand toe to toe with the media juggernaut that is the Kardashians?
How can Jacob Rees-Mogg, who once said he had made 'no pretence to be a modern man at all, ever' hope to stand toe to toe with the media juggernaut that is the Kardashians?
Fresh from being spectacularly ousted as the MP for North East Somerset last week, Jacob Rees-Mogg is launching his own reality show
Jacob-Rees Mogg and his family (pictured) could become the 'British Kardashians' as they are set to star in a five-part series following their life
While some have likened the show to Keeping Up With the Kardashians , some compared it to 'spooky and kooky' TV hit The Addams Family (pictured)
Mogg's competition, the Kardashian's found fame through the popularity of Keeping Up With The Kardashians
Since launching in 2007, the American reality show has spanned 20 seasons making billionaires out of Kim, 43, and her sisters.
The Kardashian's are so famous they have often been referred to as 'America's first family' and pictures and gossip about the stars generate colossal attention across the world.
By contrast, the Jacob Rees-Moggs have long had to fight off accusations they are the 'Adam's Family' in disguise.
However, the early signs suggest Jacob could be TV gold.
The team working on the show are said to be pleasantly surprised by the politician's 'kind' personality - after some had doubts about working with him due to his views on abortion and gay marriage.
A source told the Sun: 'The crew are all so surprised by how much they love Jacob.'
So then, in all the key factors, how do the Rees-Moggs and the Kardashian's stack up? Has Kim K finally met her match?
Family life
Sir Jacob William Rees-Mogg, to give him his formal title, is a family man through and through and shares six delightful children with his wife Helena Anne Beatrix Wentworth Fitzwilliam de Chair.
After Jacob had asked her mother's permission to woo her, the couple enjoyed whirlwind relationship which saw them marry at Canterbury Cathedral within a year.
They now share six children together, Mary, Peter, Thomas, Anselm, Alfred and Sixtus, and all reside along with their live-in nanny at the Grade II listed Gournay Court in Somerset.
As you can imagine for a man rooted in tradition and chained to the 'proper way of doing things', 'Honourable member for the 18th century' Jacob has raised his children in an anachronistic fashion.
Religion occupies a central place in the life of Jacob Rees-Mogg – overriding even politics.
Friends have revealed that he has had a private chapel built at his house in Somerset, where Catholic Mass is said occasionally and which he uses as a place of contemplation.
He also reads the catechism to his children over lunch every Sunday as a way of passing on to them the teachings of the Church.
In rare pictures of his brood, Jacob's children are all immaculately turned out dressed in shirts and ties and floral dresses.
The Rees-Mogg family: his wife Helena and children , Sixtus, Peter, Mary, Thomas, Anselm and Alfred
Kim Kardashian has admitted she doesn't have 'support' when it comes to the struggles she faces raising her four children
The reality star, 43, is mother to North, 10, Saint, eight, Chicago , six, and Psalm, five, who she shares with her ex-husband Kanye West
Kim filed for divorce from Kanye in February 2021 and the separation was finalized after a bitter battle in November 2022 (pictured in 2020)
In many ways then he's the perfect family man, just don't ask him to change any nappies, as that's nanny's job.
'I don't think nanny would approve because I'm sure she'd think I wouldn't do it properly', he once admitted, self effacingly.
Kim Kardashian meanwhile is mother to North, 10, Saint, eight, Chicago , six, and Psalm, five who she shares with her ex-husband Kanye West.
Kim has previously admitted she doesn't have 'support' when it comes to the struggles she faces raising her four children.
In an episode of Hulu's The Kardashians - entitled This Is Going to be Really Hot Tea, she admitted she's a 'pushover' and wishes she could be 'strict' like her sister Khloe Kardashian, while revealing details about her chaotic home life.
Speaking to a friend on the phone, the media personality emotionally discussed struggling to control her children.
She said: 'They know when to con me and when to throw the little, you know, start with the tears so I'm like, 'Stop, stop, sure, take an iPad,' you know, just stop.'
'I just have to be like, 'I don't care if you're gonna throw a tantrum in front of everyone right now. The answer is no,' Kim added in confession.
She told the mystery caller: 'I don't have that support and that really sucks and I know I really have to like get it together.'
She continued in confession: 'You know, I'll always be there for my kids and I'll ride out anything with them, but to say that it doesn't take an emotional toll sometimes, would be lying.'
As one of the most reconisable and influential people in the world, Kim's bank account is truly staggering
Networth
When it comes to comparing how our plucky hero from the hard streets of Somerset stacks up against Kim in the wallet department, the results are less flattering.
As one of the most reconisable and influential people in the world, Kim's bank account is truly staggering.
Last year, her game-changing apparel brand Skims company has been valued at a whopping $4 billion, cementing her status as a billionaire mogul.
The reality star first launched the shapewear line in 2019, and it has since expanded into one of the most popular clothing companies on the globe.
Thanks to the success of her business venture, the reality star has a personal net worth of $1.7 billion - a far cry from the mere $11 million her net worth was valued at when the family's reality show premiered in 2007.
At the start of her career, a lot of Kim's wealth stemmed from her 14-year stint on Keeping Up With The Kardashians.
The reality star pulled in a tidy $4.5 million per season as both executive producer and star of hit E! reality show which ran for 20 seasons.
In 2014, she launched mobile game app Kim Kardashian: Hollywood and it made $1.6 million in the first five days after its release. Then 2015 saw the release of her own range of Kimojis.
Another bulk of Kim's wealth came thanks to her KKW Beauty company.
In 2019, the Product line raked in $100 million and she gained $200 million by selling a 20 percent stake in the company to Coty, the same company that bought her sister Kylie's brand.
Her Skims shapewear launched in 2019 and has now become the mother-of-four's biggest revenue generator.
In 2020, it was valued at a 'conservative $225 million' and that was the number Forbes used to value Kimat over $1 billion for the first time.
A 12-year-old Jacob Rees-Mogg reads the Financial Times
Jacob achieved some financial security through his marriage to heiress Helena de Chair
Rees-Mogg's mother-in-law, Lady Juliet Tadgell (left), is worth in the region of £95 million thanks to her property interests in Britain and America and her extensive art collection
Jacob's own pockets are sadly not as deep, despite his unabashed lust for coin.
When Mogg was just nine he wrote his first will and testament.
When he was 12, he was selling stocks and shares and would amuse classmates by calling his stockbroker at lunch time.
Speaking to the Daily Express at the time, he explained: ''I like playing with money. I love the stuff. I want more and more of it.'
As an adult, Mogg's interest and ability to make money grew and he is now worth an estimated £100million.
Together with his wife, he is also a director of the UK company Saliston. Its most recent accounts show net assets of £10.3million.
Since their marriage in 2007, Jacob and Helena Rees-Mogg have also bought two properties in which they live.
The first is a house in his North East Somerset constituency which they purchased outright in 2010 for £2.9 million; the second is a house in Westminster which they bought in 2018 for £5.6 million.
Wealth experts have speculated Rees-Mogg's mother-in-law, Lady Juliet Tadgell, is worth in the region of £95 million thanks to her property interests in Britain and America and her extensive art collection.
As Helena Rees-Mogg is Lady Juliet's only surviving child (her half-brother died in 1998 aged 36), it seems fair to assume that she will one day inherit some of her mother's estate.
The Rees-Moggs could, therefore, worth a combined total of at least £165 million. Ultimately, the family's wealth could plausibly exceed £200 million.
Sources close to Rees-Mogg, however, have described the figures relating to his family's wealth as 'fanciful'.
In terms of follower count, Kim stomps over Mogg's paltry efforts
Instagram following
The depressing truth of modern day celebrity is the value of a brand can be boiled down to how many bot accounts and mindless drones follow you on Instagram.
On this metric, Mogg is a dead fish compared to Kim's Megladon-esque status as the Queen of posting.
The reality superstar has 361 million followers and earns $2,176,000 for every post on the site.
Her latest offerings present a smorgasbord of celebrity high jinx, attending A-list parties and posing in front of armoured luxury cars.
Mogg's offerings are slightly more genteel.
The out of work Tory has just 97 thousand followers on Instagram and his latest reel is titled 'Send a cow.'
Other posts see him fraternising with posh people on horses and taking pictures of his dog in his mahogany lined library.
In 2019, the then MP set social media alight after he apparently fell asleep in the House of Commons
Most viral moment
In 2019, at the peak of his powers, the then Commons Leader Mogg provoked a mix of ridicule and laughter after he reclined lazily on the government frontbench and closed his eyes as MPs tried to seize control of the Brexit process.
The image of Mr Rees-Mogg almost horizontal on the plush green leather prompted an explosion of memes and jokes and cemented his status as one of the UK's most well known politicians.
His actions drew anger from his fellow MPs who criticised his attitude and accused him of showing a lack of respect for his colleagues during an important debate.
All in all then, not the finest legacy to leave, but how does Kim fare?
Five years earlier in her relentless quest for self promotion, Kim set out to 'break the internet'.
She did this by stripping off for Paper Magazine in an outrageous photo shoot which stunned the world.
The reality star posed full frontal nude in two extremely risqué Jean-Paul Goude shoots ensuring coverage for weeks.
The images make no attempt at discretion as the naked Kim faces the camera front on, grinning happily.
And if anyone wondered if Kim had to be talked into posing for the naked shot, they soon thought again.
In an interview published on Yahoo Style, Paper's editorial director Mickey Boardman explained that it was all Kim's idea.
'Kim’s attitude was "if we’re gonna do it, let’s really go there,"' he said.
'And it was her idea to take off her clothes and show more than her butt. But we [Paper] didn’t say "let’s do a cover with your butt hanging out."
'She said she was willing to take her clothes off and one thing lead to another.'
MailOnline eagerly awaits the Mogg follow up.
Car-mad Kim has put her staggering networth to good use and now owns a fleet of supercars
Her most recent acquisition is a Cybertruck, a futuristic vehicle from Elon Musk 's automotive company
Kim has an array of pricy vehicles worth around $2.1 million, and several of them were custom designs
Car collection
Car-mad Kim has put her staggering networth to good use and now owns a fleet of supercars which are often seen pulling in and out of her LA mansion.
Her most recent acquisition is a Cybertruck, a futuristic vehicle from Elon Musk's automotive company.
The pickup truck comes in three different trim levels with prices between $60,990 and $99,990.
She also has a 2022 Custom Mercedes-Maybach GLS 600, a 2023 Custom Cadillac Escalade and a 2022 Lamborghini Urus.
All in all, her collection is thought to have cumulatively cost around $2.1 million.
However, Jacob is no slouch himself when it comes to cars.
The former top Tory was once a member of the All-Party Parliamentary Group for Historic Vehicles and has long been enamored with old cars.
In 2022, Jacob and his family were seen pouring into a £20,000 vintage grey Bentley 1968 T-Series after watching Downton Abbey at Cineworld
The former top Tory was once a member of the All-Party Parliamentary Group for Historic Vehicles and has long been enamored with old cars
In 2022, Jacob and his family were seen pouring into a £20,000 vintage grey Bentley 1968 T-Series after watching Downton Abbey at Cineworld.
During the screening, Mogg reportedly stood up for the national anthem, a habit he has maintained since his school days.
His Bentley was first bought by renowned cricketer Sir Gubby Allen.
After the cricketer's death in 1989, Jacob Rees-Mogg's father - a former editor of The Times - attended an auction and saw the vehicle for sale.
He then contacted Jacob, then 23, about possibly acquiring it.
He said in 2016: 'Neither my father nor I knew anything about cars, but we dutifully looked under the bonnet and there was an engine there but beyond that, our technical skills were not very great.
'I bid for it and got it and then realised that enjoying the car was probably going to cost almost as much as buying it.'