Tom Brady, Olivia Dunne, Jake Paul and Rob Gronkowski were among the sporting star in attendance at Michael Rubin's exclusive July 4 White Party on Thursday night.
The annual bash at Rubin's $50million oceanfront home in the Hamptons is one of the hottest tickets in town and is always littered with A-list stars.
Also among the big names to attend this year's celebrations were Kim Kardashian, Megan Fox, Machine Gun Kelly, Robert Kraft and Travis Scott.
Brady was seen hanging out on what appeared to be on the rooftop of the house and was seen chatting with Gronkowski, his former offensive partner at the New England Patriots and Tampa Bay Buccaneers.
LSU gymnast Dunne, meanwhile, was spotted on a balcony with models Brooks Nader and Xandra Pohl as they took selfies and joked around early on in the bash.
Tom Brady was seen enjoying Michael Rubin 's exclusive July 4 White Party on Thursday night
The seven-time Super Bowl looked to be having a blast alongside Rob Gronkowski (left)
The former Patriots tight end spoke with owner Robert Kraft and his wife Dana Blumberg
Olivia Dunne and a group of friends were spotted at a balcony at Michael Rubin's white party
The gymnast and Brooks Nader were seen joking around on a balcony at Rubin's mansion
Dunne, Nader, Xandra Pohl and another woman all posed for a selfie at the star-studded bash
Jake Paul arrives at Michael Rubin's 4th of July White party in the Hamptons
When inside, Paul was seen talking to Gronkowski as they continued to enjoy their evening
Rubin was seen talking to organizers on the driveway before the famous guests arrived
Invitations to this year's event arrived in the form of framed illustrations and were delivered by couriers wearing white tuxedos. Guests also received some custom Nike, Travis Scott shoes.
Paul was pictured arriving at the event in the Hamptons and flashed a couple of fists to the cameras as he drove in.
Patriots owner Robert Kraft, meanwhile, was seen talking in a large group of people as they enjoyed drinks on one of the decks at Rubin's lavish mansion.
He was also seen talking to his former Patriots star Gronkowski during the evening.
Before the party, Brady was again playing quarterback for a beach football game involving plenty of celebrities.
In an Instagram video shared by rapper French Montana, Brady was in the pocket and looking for an open receiver.
Not unlike trying to deliver a dart to Julian Edelman or Randy Moss, Brady unleashed a picture-perfect spiral in the direction of an open target.
The receiver overran Brady's pass that was supposed to hit him in stride, with the ball falling to the sand. In unison, several others playing in the game put their hands on their heads in disbelief.
In a previous reel, Brady threw another pass, but it was intercepted, with some of the celebrities blocking a smiling Brady from making the tackle.
Guests are seen schmoozing on the sports mogul's posh property, dressed to the nines in aesthetic outfits
Rubin, the billionaire party king, is accommodating some big names this time around, including Kardashian - who was seen arriving in a silky halter top and matching skirt - and Emily Ratajkowski.
Ratajkowski was seen arriving with friend Winnie Harlow, after several less notable guests were seen schmoozing on the sports mogul's posh property, dressed to the nines in aesthetic outfits.
Stars like Paul and Don Lemon were seen pulling up around 7pm ET - a taste of the A-listers still to come for the anticipated Bridgehampton occasion.
Rubin's model fiancée, meanwhile, 33-year-old Camille, was seen flaunting her own outfit - and toned abs - on social media, as she kicked off the gathering with an accompanying caption, 'white party time'.
Other photos showed other white-clad women enjoying the view from the 51-year-old's $50 million oceanfront home, soaking in the sun in front of his floor-to-ceiling windows.
The beach of Bridgehampton sits just across the way, facing the glass-covered structure's four floors and sprawling roof.
Balconies at the home are thus of course in abundance, and on Thursday afternoon played host to the arriving guests.
Some sipped champagne, while some snapped selfies, as all flaunted their all-white outfits and designer shades for paparazzi outside the gated property.
A little after 9pm, fireworks processions across the East Coast fired off to ring in the holiday - including one at the Sag Harbor Yacht Club, on the other side of East Hampton.
Among them were Emily Ratajkowski, seen here at center arriving with friend Winnie Harlow before sunset
Also in attendance was Machine Gun Kelly, seen here chatting with Harlow as the party kicked off
Rapper French Montana appeared to deviate from the dress code slightly, wearing a white-pink suit
Those at the party in Bridgehampton will not be graced with such a view, nor will they be able to see the even more famous, three-decade firework procession over Three Mile Harbor, even further away.
Instead, guests will be provided a steady stream of drinks and hors d'oeuvre at the behest of the billionaire, who made his fortune after selling his old apparel and logistics company, Global Sports Incorporated, to eBay in 2011.
The $2.4 billion deal secured him $150 million in profit, after which he repurchased Fanatics Inc., as well as Rue La La, a flash seller, and ShopRunner, a retail benefits program.
Today, he serves as Fanatics's CEO and executive chairman on Rue La La's board, after Shoprunner was sold to Fedex for $228 million.
In the years since, Rubin has successfully secured a variety of deals with firm like Nike, the NFL, and MLB, granting his company the right to manufacture and sell all Nike fan gear for both leagues.
Such deals have helped him secured $350 million in Series E funding for Fanatics, raising its evaluation to more than $31 billion, from $6.2 billion in 2021.