Before the team's loss against the Milwaukee Bucks, the Toronto Raptors announcer hilariously introduced NBA rookie Gradey Dick as 'Mr. Big Dick Energy' in the player's first ever start.
The unexpected moment happened when the announcer, Herbie Kuhn, shared the starting lineups of both teams at Scotiabank Arena in Toronto on Wednesday.
Kuhn has been naming the Raptors' first five since 1995.
'Wearing number one, Mr. Big Dick energy!' he shouted into the mic', before saying the 19-year-old hooper's full name.
Footage of possibly the best highlight of the mid-week game went viral on social media afterwards, as fans couldn't believe that the announcer went through with his joke.
The Raptors' Gradey Dick ended up with 11 points & two assists against the Bucks, Wednesday
Herbie Kuhn has been the stadium announcer for the Toronto Raptors for 28 years, since 1995
'That's wild,' commented a user on X, formerly known as Twitter.
'Aren't there like a lot of little kids there? Seems inappropriate,' said someone else.
'Blame his ancestors loll,' pointed a fan, putting the blame on Dick's heritage.
'Trade him to Dallas and he could be introduced as Big D in Big D,' shared a different person.
The Bucks proved to be too much to handle for the Raptors, Wednesday night, winning 128-112
Gradey ended the game against Milwaukee, a 128-112 loss for Toronto, with 11 points on 2 of 10 shooting, and two assists in 26 minutes of action.
The 13th overall pick of this year's NBA Draft class also made a cameo appearance in a music video for a song by Drake's son, Adonis, called: 'My Man Freestyle!'
Dick is averaging 4.4 points per game, so far this season. The Raptors hold a 5-6 record before Friday's NBA In-Season Tournament game against the Boston Celtics.
The team is the 11th seed of the NBA Eastern Conference, at the moment.