Mexican chain restaurant Chipotle changed the name of a Kansas City location of its restaurant to reflect a misspelling made by Chiefs tight end Travis Kelce over a dozen years ago.
Kelce became one of many to have misspelled Chipotle's name at some point, calling it 'Chipolte,' when he tweeted about the chain in a now-viral tweet.
'Went from class to therapy, now I need some #chipolte and then I'm off to check out my new apt!!' Kelce tweeted in 2011.
Now, a location of the fast-food restaurant would make that mix-up correct.
Chipotle changed its profile picture on X to commemorate the Kansas City location on Monday afternoon.
The Chipotle location with the name change is located at 4151 Sterling Avenue, a six-minute drive from Arrowhead Stadium - the Chiefs' home stadium.
A Kansas City Chipotle location has been renamed in honor of Travis Kelce's old tweet
The tight end mispelled the chain's name in a hilarious 2011 tweet that resurfaced last week
Kelce's celebrity status has skyrocketed in recent months because of dating Taylor Swift.
The 34-year-old tight end was already well known in Kansas City and in the football world, but calling Swift his girlfriend has taken his notoriety to epic proportions.
Chipotle first interacted with Kelce last Wednesday on X by reposting his message and adding 'it's me, hi.'
Those three words are common lyrics heard in Swift's song 'Anti-Hero' that was released last year.
It hasn't been reported if the name change has brought in more business for that location of Chipotle. However, it can't be a bad strategy to try and capitalize on the Swift-Kelce circus.
The two-time Super Bowl winner's tweet about Chipotle was just one of his old tweets to resurface last week.
The Chiefs tight end was using Twitter way back in his college days at Cincinnati, and one hilarious post from the time has now gone viral.
'I just gave a squirle a peice of bread and it straight smashed all of it!!!! I had no idea they ate bread like that!! Haha #crazy,' he wrote.
Travis Kelce hilariously tweeted about feeding a 'squirle' a piece of bread in 2011
Taylor Swift performs onstage during the 'Speak Now World Tour' at Madison Square Garden
He also wrote days earlier, 'I hate it when people talk to kids like there idiots, u don't have to pronounce words longer or slower, they will understand either way.'
Kelce's tweets came before his junior year at Cincinnati, where he posted 13 catches for 150 yards and two touchdowns.
At the same time, his now-girlfriend Taylor Swift was embarking on her famous 'Speak Now' tour.
Swift released the album of the same name a year prior, and it went No. 1 in the US and six times platinum.