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2 months ago
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Hanna and Haley Cavinder have signed a three-year endorsement deal with Under Armour.
The Cavinder twins have had a name, image, and likeness deal with the sportswear giant since 2022, with their new deal expanding the sisters' reach.
Haley and Hanna have been some of the biggest stars of the NIL era in college sports, which has allowed student-athletes to profit while on an NCAA roster since 2021.
The Cavinder twins were unknowns before the coronavirus pandemic to most of the sports world, but during lockdown, their TikTok videos went viral, amassing millions of views and gaining the duo instant celebrity status.
Hanna and Haley have expanded their reach since NIL's introduction, which included a transfer from Fresno State to Miami in 2022.
Haley (left) and Hanna (right) Cavinder are two of the biggest stars in women's basketball
The sisters have taken full advantage of name, image, and likeness deals being instituted
'TWO OF A KIND. Welcome to the sqUAd @haleycavinder & @hanna.cavinder,' Under Armour posted on its official accounts.
'Under Armour is giving us a platform to continue on our journey of inspiring the next generation,' Hanna and Haley posted to Instagram.
'Whether participating in the latest campaigns, testing out their newest gear or connecting with other athletes in the Under Armour community, this is a dream partnership with a chance to push our limits and inspire others to do the same,' the twins continued.
The Cavinder twins nor Under Armour disclosed how much the partnership will pay the sisters, who have a combined NIL value of more than $1.7million, per On3 Sports.
The Cavinder twins testified on Capitol Hill back in March and met Texas senator Ted Cruz
The sisters have walked many red carpets since their TikTok videos went viral in 2020
Hanna and Haley pose for a photo with professional wrestler Paul 'Triple H' Levesque
The Cavinder twins have become two of the faces of the NIL era in collegiate athletics
Now, Haley and Hanna's deal with Under Armour will only grow their combined value
As two of the faces of NIL, Haley and Hanna have benefitted greatly from using their brand beyond social media to make a name for themselves.
They both will have their final college seasons starting this fall at Miami, after Haley originally announced plans to transfer to TCU for her final season to be closer to Dallas Cowboys' boyfriend Jake Ferguson.
Hanna was planning to take a break from college sports, but upon wanting to return to the hardwood, Haley also reversed course to play for the Hurricanes.
The Cavinder twins have inked NIL deals with several companies including Boost Mobile, Intuit Turbo Tax, Raising Cane's, and the WWE.
Hanna and Haley appeared on an episode of WWE NXT last year and were two of the first NIL signees to make the transition from college athlete to on-screen characters, although the sisters have not made an official appearance for the company since.
With Caitlin Clark, Angel Reese, and more heading to the WNBA, the Cavinder twins now stand as two of the biggest stars in women's college basketball.
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