A Black Friday college basketball matchup between Jacksonville and Robert Morris became violent when the teams starting brawling late in the second half.
With Jacksonville leading 53-52 at a media timeout with 6:22 remaining, their head coach Jordan Mincy and Robert Morris head coach Andy Toole appeared to exchange words.S
And from there, chaos ensued as both benches cleared and punches were thrown, as shown by video of the incident.
According to FanSided's Tristan Freeman, 17 players were ejected from the contest.
That left only the 10 players who were in the game at the time of the incident to finish out the Urban-Bennett Memorial Classic clash.
Players on Robert Morris (white jerseys) and Jacksonville (green) came to blows on Friday
The sides were eventually separated from one another as the incident died down
Jacksonville would go on to win the game 74-65.
Following the game, Mincy lamented that the violence would be the prevailing memory of his team's win.
'You get so caught up in the emotions of the game. We talk to our guys every day about emotional intelligence, but at the same time, we also warn them to have one another's back, so there's a fine line,' he told reporters.
'It was a good basketball game; I hate that's going to be the highlight of the game. They have a great coaching staff, they run really good plays and it's a blessing to be here and a great tournament to play.'
Meanwhile, Robert Morris' Toole said, 'Emotional game, guys are competitive, chippy.
'Unfortunately, wrong time, the media timeout, all of a sudden we cross paths and a couple bumps, and then it just kind of turns into nonsense. Not how we want to behave.'
With the result, Jacksonville improved to 3-2 on the year while Robert Morris is now 1-4.