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1 year ago
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One of their fans once went viral for somehow managing to carry 64 pints of beer and their stadium is sponsored by the Grolsch brewery.
So perhaps it's little wonder Dutch club FC Twente made more money from selling beer in their latest set of accounts than selling players.
The former club of Manchester United manager Erik ten Hag, who currently sit fourth in the Eredivisie table, this week released their financial results for the 2022-23 season.
As well as showing the club made a handsome net profit of €5million [£4.3m], the figures showed the club brought in €10.5m [£9.07m] from catering, a sharp rise.
From this, purchase and personnel costs must be deducted, but Twente still emerged with around €6m [£5.18m] profit.
Dutch club FC Twente have revealed they made more from selling beer than players in their latest accounts. One of their fans is pictured with a stack of pints in the stands
One of their supporters went viral in 2021 for transporting a stack of 64 pints in the stadium
Twente currently sit fourth in the Dutch Eredivisie table, 12 points behind the leaders PSV
By comparison, the buying and selling of players from 2022-23 earned them a profit of €3.75m [£3.24m].
Although the catering costs include both food and drink sales, the numbers still raised some eyebrows.
Voetbal International journalist Tom Knipping said: 'It's strange that FC Twente makes more money on beer than on players.
'I don't see anywhere else in Europe where a club earns more on beer than on football players.'
Twente's stadium, De Grolsch Veste [The Grolsch Fortress], is sponsored by the local beer maker in Enschede.
Unlike in the United Kingdom, drinking alcohol within view of the pitch in stadiums is allowed and fans at Twente have made headline with their beer carrying exploits.
In 2021, a picture of one fan carrying a stack of 64 pints loaded into cardboard trays went viral on social media.
That beat the effort of fan Christiaan Roetgering, who successfully transported 48 pints from the concourse bar back to his seat apparently without spilling a drop.
Carrying massive quantities of beer has become a point of pride for the Twente fans
The club's stadium is sponsored by Grolsch, the local brewery in their home city of Enschede
Manchester United boss Erik ten Hag pictured during one of his three playing spells at Twente
Ten Hag then worked on Steve McClaren's coaching staff at the club in the east of the country
He told the Sun: 'I always go to the game with a group of friends, and each time one of us has the job of getting the beers in.
'This time it was my turn, and I didn't fancy having to keep going back and forth to the bar. So I decided to get everything in one visit.
'I had to carry the trays through a passageway and up some stairs, but it all went fine. But it's not a record - my friend Jochen has managed in the past to carry 50 beers in one go.
'I must have had 300 friend requests on Instagram. I was watching the highlights on TV on Sunday, and my phone just exploded.'
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