Elon Musk is demanding Disney CEO Bob Iger's resignation after he pulled advertising from his social media platform.
Iger cut ties with X, formerly Twitter, after Musk endorsed an anti-Semitic conspiracy theory.
The move prompted the former Tesla owner to go on a tirade against Iger on his platform on Thursday after X users pointed out that Disney is still advertising with Meta brands, despite the company facing legal action over failures to tackle child abuse on its platforms.
'He should be fired immediately,' Musk wrote. 'Walt Disney is turning in his grave over what Bob has done to his company.'
Iger previously explained his company, 'felt that the association [with Musk] was not necessarily a positive one for us'.
Elon Musk went on a bitter tirade against Disney CEO Bob Iger on his social media platform X on Thursday
Musk called for Iger's immediate resignation and claimed, 'Walt Disney is turning in his grave over what Bob has done to his company'
But Musk also accused Disney of hypocrisy as it continues to advertise on Facebook and Instagram, despite being accused of facilitating child sexual abuse.
Meta and its founder Mark Zuckerberg are being sued by New Mexico i after an investigation revealed its social media platforms have, 'become a 'marketplace for predators.'
'Bob Eiger thinks it’s cool to advertise next to child exploitation material. Real stand up guy,' Musk wrote in another barbed post on X.
Disney, like many other advertisers, stopped advertising on X last month following the fallout from Musk's anti-Semitism scandal.
The billionaire was condemned after agreeing with an X user's post stating that, 'Jewish communties (sic) have been pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them.'
Major multinationals including Walmart and Apple joined Disney in removing their advertising.
Their decision prompted fury from Musk, who told advertisers to 'go f*** yourselves' during an explosive rant during an on-stage last month.
Musk singled out Iger at the New York Times' DealBook Summit after the Disney CEO gave a talk at the same event explaining the reason he pulled adverts from X.
Disney was among several multinationals to pull adverts from X following Musk's anti-Semitism scandal
'If someone is going to try and blackmail me with advertising? Blackmail me with money? Go f*** yourself,' Musk fumed.
'Go f*** yourself, is that clear? Hey Bob, if you're in the audience. That's how I feel, don't advertise.'
Musk was previously criticized by by the Anti-Defamation League and Israel's Foreign Ministry for his past remarks and refused to address anti-Semitism on X when pressed by Israel's Prime Minister Benjamin Netanyahu during an interview in September.
Meanwhile, Disney has also received flak for wading into political issues and saw a correlating dip in revenue as a result.
The company's very public spat with Ron DeSantis over his Don't Say Gay bill prompted many to question if the entertainment group was exerting too much sway and seemed to turn many typical Americans off the company.
Iger was to introduce $2 billion in cuts to try and save the operation, after a series of box office flops further tanked share prices over the summer.
However, in November the company announced better earnings than expected for the last quarter.
Disney reported net income of $264 million for the quarter that ended September 30, up from $162 million a year ago and beating analyst estimates.
Share prices were up 3.6 percent as higher attendance at its theme parks and narrowing losses on Disney+ offset a decline in advertising revenue at television network ABC.