Though it's usually reserved for Yorkshire puddings or roast potatoes, beef dripping is the latest ingredient being hailed as a 'miracle' skincare fix by Gen Z.
The new trend has racked up hundred of videos of TikTok with young people slathering their faces with tallow - a type of fat rendered from cow meat or mutton suet.
The hack promises to reduce acne, eczema, and promote 'beautiful glass glowing skin'.
Influencer @wellhealthylife claimed that she is frequently mistaken for having facial filler thanks to the unusual ingredient.
'If you'd have told me a year ago that I'd be rubbing beef fat on my face, I would have called you crazy,' she admitted in one video.
Though it's usually reserved for Yorkshire puddings or roast potatoes, beef dripping is the latest ingredient being used as skincare by Gen Z
'I'm almost 30-years-old and my skin looks better today than it did when I was 21. Everyone thinks I've got Botox and fillers but I've got none of that.
'I like to call this nature's Botox because it does the exact same thing but it doesn't cost hundreds of pounds.
'I feel like a huge reason for all the premature ageing that we're seeing is the fact that all of our skincare products are absolutely ridden with chemicals.'
She then gushed that the bovine fat left her with 'beautiful glass glowing skin'.
In another, one woman under the account @the_kiddos_123 claimed it's 'perfect' for dry and sensitive skin and praised its 'collagen boosting' effect.
'This stuff does wonders for the skin,' another video by @jasminealisha___ enthused. 'The texture of your skin will be phenomenal.'
Elsewhere, influencer @holistichealinglucy said it feels 'hydrating' on the skin.
Earlier this year, Kourtney Kardashian's brand, Poosh, even recommended the product, saying it can 'promote a healthy skin barrier'.
The skincare hack loved by Gen Z, promises to reduce acne, eczema, and promote 'beautiful glass glowing skin'
The new trend has racked up hundred of videos of TikTok with young people slathering their faces with tallow - a type of fat rendered from cow meat or mutton suet
Beef tallow was also formerly the fat used to fry McDonald's fries, before the franchise switched to using vegetable oil
TikTokers lauding the benefits of beef dripping suggest using the product as a moisturiser over skin that has not been washed.
A number of brands selling bottled tallow have popped up online. One brand, called Fat Cow skincare, has amassed more than 31,000 likes on the app.
Their £39.99 moisturiser is described on their website as having 'a hero ingredient that syncs with your skin's natural sebum' and claims to be 'unlike plant-based oils' - those which are found in conventional skincare products.
While some brands are capitalising on the 'miracle' skin ingredient, other's have even offered their own 'recipes', revealing the best ways to whip the bovine fat into a face product.
Rather than heading to a drug store, beef dripping at its source, can be purchased from the butchers.
Generally, users are divided over the trend, with several skeptical as to how the beef dripping can be beneficial over other products or ingredients.
While the evidence is largely lacking, one study suggested the the use of beef tallow on the skin could could be irritating and could also lead to photosensitivity.
Others have complained of the smell of the product, which - perhaps predictably - is reminiscent of beef.
New York City-based dermatologist Dr. Hadley King previously told DailyMail.com that 'beef fat will have moisturising properties, but there are many alternatives that are cruelty-free and products that are plant-based will be higher in antioxidants and anti-inflammatory properties.'
'Animal-based products will be lower in antioxidants and anti-inflammatory properties compared to plant-based products,' the Manhattan dermatologist advised.
Generally, users are divided over the 'miracle' skin ingredient, with several skeptical as to how the beef dripping can be beneficial over other products or ingredients
Taking to the comments on well viewed clips, some have expressed their scepticism over the supposedly 'miracle' skin cure
Beef fat can also disrupt the skin barrier, as it's rich in oleic acid, and dermatologists suggest oils that are rich in linoleic acid.
'I would recommend a product rather than a slab of beef fat that could potentially have bacterial contamination,' Dr. King said about people making their own moisturisers.
'Many people are looking for options that are cruelty free, sustainable and 'clean,' and beef tallow is none of these.
'A well-designed moisturiser will also contain humectants, and it will be higher in antioxidant and anti-inflammatory properties.'
Taking to the comments on well viewed clips, some have expressed their scepticism over the supposedly 'miracle' skin cure.
One commenter wrote: 'It's another overpriced "miracle skincare" sensation crashing in on people's anxieties around skin conditions like eczema and acne.'
A second penned: 'Please people use common sense. Do not put cow fat on your face, just stop consuming dairy'.