Gwyneth Paltrow recreates past ICONIC looks for her new holiday Goop ad: 'You never know who might show up!'

Gwyneth Paltrow jumped back in time as she recreated some of her most iconic looks in a new holiday ad for Goop which was shared to Instagram on Tuesday.

The Shakespeare In Love actress, 51 - who recently got candid about the hardships of raising four teenagers - donned memorable outfits and stepped into the shoes of movie characters she once played in the latest video. 

In the caption of the post, she penned, 'You never know who might show up around your holiday table. Shop gifts for even the most distinct personalities.' 

The ad kicked off with Paltrow sitting at a desk as she filled out a card which she then attached to a small, red present. 

A classic, Christmas tune began playing in the background of the clip as the star began preparations to host a holiday party for her very special guests. 

Sugary treats and glasses filled with bubbly champagne were seen on a decorated table, along with a Dirty Santa candle from Goop that was also lit. 

The ad cut to present-day Gwyneth stepping forward in a sleeveless, fuzzy black ensemble to happily welcome her guests. 

The camera then showed various, past versions of Paltrow sitting at the long table. At one point, the businesswoman was seen wearing the pink, Ralph Lauren taffeta gown that she had donned at the Oscars in 1999. 

Along with sporting the dress, she also styled her hair the same way in a sleek up do, and also wore a similar, silver choker necklace and sparkling earrings.

During an interview with Vogue, the star had opened up about the outfit and explained, 'It's a funny story because it was in the days before stylists and I had been looking through the Ralph Lauren look book...' 

She added that in a runway show around the time, a 'bubblegum taffeta skirt' had been shown. After a call to Ralph Lauren, the brand offered to make a dress for the ceremony. 

Gwyneth revealed, 'And I kept it and I have it. And I had borrowed Harry Winston earrings and necklace for the Oscars and then after I won, my dad, as a present, surprised me with them.' 

As the ad continued, Paltrow was also seen as Margot Tenenbaum from Wes Anderson's 2001 film called The Royal Tenenbaums.  

The character was known for her 'fur coat and a cigarette,' Paltrow also told Vogue. 

'She's just a real original,' the star expressed while commenting on the outfit. 'Many a Halloween costume has been inspired by this look.' 

In the ad, it appeared that the actress also sported a shorter, blonde wig to match the hairstyle of Margot in the movie. 

The video continued with the various versions of herself - such as mom Gwyneth and 90s Gwyneth - mingling and also opening gifts from Goop. 

In conclusion, the doorbell rang and the present-day Gwyneth opened the door, revealing Pepper Potts - the character she portrayed in Iron Man. 'Room for one more?' she asked. 

Paltrow proved that she was dedicated to recreating the looks as closely as possible, and donned another wig with bangs for Pepper. 

Social media users flocked to the comment section to express their love and excitement of the ad, with one typing out, 'THE GWYNETH PALTROW ERAS TOUR.' 

Another added, 'marketing team deserves a raise,' while one fan wrote, 'Iconic in so many levels.'  

While talking to People in an article published on Tuesday, the star opened up about launching Goop back in 2008 and celebrating the brand's 15th anniversary this year.

'Early on people thought we were nuts,' she admitted. 'To me, it's such a good lesson, just be who you are, stick to your guns, find your resilience, keep going and you can build a brand that's meaningful if you really mean it.' 

In regards to the long-term success, she stated, 'I think we're really clear about our values and it's nice to see that they've resonated more and more over time.' 

The actress is also celebrating the launch of the new skincare line called good.clean.goop which will be available to consumers at Target and also Amazon.

Gwyneth later opened up about her busy schedule when it comes to running Goop.

'I had the erroneous idea that I would be able to downshift a little bit. But life is very full-on. It's been very intense,' she revealed. 

'I believe that life, especially for women, comes in chapters. This is really going to be a new chapter for me,' Paltrow added.

She also discussed raising four teenagers with her husband, Brad Falchuk. 

Gwyneth shares daughter Apple, 19, and son Moses, 17, with ex-husband and Coldplay singer, Chris Martin. Falchuk also has two children with ex-wife, Suzanne Bukinik: Isabella, 19, and Brody, 17. 

'It's hard, and it's not intuitive, and nobody tells you how to do it. You just stick with it,' Paltrow expressed. 'Now it's one of the things that brings me the most happiness in my life.'