MAGA supporters on X call for Dunkin' Donuts boycott: 'Go woke, go broke'

Dunkin' Donuts is facing a Bud Light-style boycott from conservatives after the brand reportedly refused to advertise on the video platform Rumble.

Right-wing users on social media called for a boycott of the coffee chain after Rumble's CEO claimed Dunkin' declined to advertise on it because 'the right wing culture of the site is too polarizing.'

The platform's chief executive, Chris Pavlovski, said on X that Rumble approached Dunkin' and its parent company, Inspire Brands, asking them to consider advertising on its site because its audience 'over indexes with coffee consumption.'

Pavloski shared a screenshot of what he claimed was the chain's reply.

'To be honest, [redacted] I would be opposed to showing up on the current version of the platform—the right wing culture of the site is too polarizing from a brand suitability standpoint today,' it read.

Rumble hosts various controversial right-wing figures who have been banned from platforms like Instagram and YouTube, including conspiracy theorist Alex Jones.

Pavloski claimed Dunkin' specifically wanted Ruble to drop right-wing political commentator Steve Crowder.

Conservative social media users have been responding by using the hashtags #BoycottDunkinDonuts and #GoWokeGoBroke.

Catturd, a prominent right-wing X account, wrote: 'So, companies like @DunkinDonuts are boycotting Rumble, and X, unless they drop all the truth tellers - Anyone else tired of this bulls--t? 

'I'm calling on everyone to BudLight @dunkindonuts. Seriously, companies like @dunkindonuts thinks they can bully us - and what I'm asking you tonight is to stick together and turn @dunkindonuts into budlight.'

Bud Light faced a massive boycott after hiring transgender influence Dylan Mulvaney for a campaign.

DailyMail.com has contacted Dunkin' Donuts for comment. 

Rumble joined Elon Musk's X, formerly known as Twitter, in a lawsuit against the World Federation of Advertisers and member companies Unilever, Mars, CVS Health and Orsted.

They are accusing the advertising group's initiative, called the Global Alliance for Responsible Media, of helping to coordinate a pause in advertising after Musk bought Twitter for $44 billion in late 2022 and overhauled its staff and policies.