Europe Россия Внешние малые острова США Китай Объединённые Арабские Эмираты Корея Индия

The new-look Big Mac! McDonald's overhauls its burgers amid mass changes to its production methods in effort to compete with higher-end fast-casual restaurants

1 year ago 16
  • McDonald's has announced revamps their classic Big Macs and other burgers
  • They will be competing against burgers from Five Guys and Smashburger 
  • The restaurant chain recently made over 50 changes to their burgers

By Emma Saletta For Dailymail.Com

Published: 22:12 GMT, 30 November 2023 | Updated: 00:37 GMT, 1 December 2023

The classic Big Mac has had a makeover to compete with restaurant chains that many consumers are loving more than McDonald's.

The fast food giant made more than 50 changes to its burgers and have been working on improving the Big Mac since 2016.

Big Mac changes include two smaller cooked all-beef patties, more special sauce, and fresher lettuce, cheese and pickles.

The burger buns will continue to be round and buttery, but the sesame seeds will also be scattered to create a more homemade look. 

The revamped Big Mac will help McDonald's take on the popular restaurant chain Five Guys, which is known for its popular burgers, hot dogs, and french fries. 

McDonald's changed their classic Big Macs by implementing changes like smaller beef patties, more special Big Mac sauce, and fresher cheese, pickles, and lettuce

The fast food chain had begun making changes to the Big Mac in 2016 and has recently made over 50 other changes to its burgers

All of the Big Mac changes are happening after McDonald's only ranked 13th among US chains with customers calling their burgers desirable earlier this year.

The ranking was based on a survey with 49,000 consumers conducted by Technomic market research firm, with only 28 percent of participants saying the crave McDonald's burgers.

A TikTok user - spoofing popular food reviewer Keith Lee - even posted a video last month to show people why McDonald's burgers taste like 'a cereal box with ketchup on it.'

He took a bite of a napkin after swallowing the bite he took of the sad and cereal-like McDonald's burger, and said they both tasted the same.

The burger was not good enough to for @youfilmme.tv to keep eating, and he ended up throwing it out the window as fast as he could.

TikTok user @youfilmme.tv tried a McDonald's burger at one of their Atlanta restaurant that he said tasted like 'a cereal box with ketchup on it'

He eventually compared the bite of the McDonald's burger to a bite of a napkin, and after saying that they both taste the same, he threw the food right out the window

Watchers who commented on the video loved @youfilmme.tv's statements and some even agreed with what he said about the McDonald's burger.

Other than 'a cereal box with ketchup,' @youfilmme.tv said that the burger patty with diced onions looked like a 'burger with eczema' - aka a burger with a skin condition.

'Why is that so accurate,' one TikToker wrote after repeating the 'burger with eczema statement.'

TikTokers also joked about the napkin that @youfilmme.tv that took a bite of, and even though one user called the napkin 'innocent,' he did not disagree with a McDonald's burger tasting like one.

TikTokers loved the video posted by @youfilmme.tv earlier this month, some even agreeing with his statements about McDonald's burgers

Unfortunately, TikTokers are not the only people who think the McDonald's burgers are not the best.

A Chicago chef named Chad Schafer cooked a regular McDonald's double cheeseburger without any of the new changes, and told The Wall Street Journal that it was 'kind of dry' and 'cracked.'

The burgers were hotter and meltier - so melty that Schafer was able to sink his fingers into the bun.

All of the burger changes have also led the McDonald's company to urge their franchises to clean toasters daily and monitor grill temperatures.

Chef Chad Schafer cooked a McDonald's in the new style that will be implemented in all restaurants, and the burger came out hotter and meltier

The burger makeover seven years in the making was tested in Australia in 2018 and is now in West Coast and Midwestern US stores.

The restaurant chain is hoping to get all of its locations to implement the new burger cooking method by early October 2024. 

Read Entire Article